Holidays are over and I find that although we are setting goals for the new year, often in business, we are still in the middle of implementing on existing plans. The holidays tend to only be a break in the action when our emails are fewer and phone calls almost non-existent. So, this week I like to review what is working, what is not, research new marketing ideas, and finally embrace social media - well slowly.
I am still weighing the advantages of Facebook and Twitter for B2B marketing. I have learned the importance of first establishing firm policies on what will be said, how to best represent your company, and rules on what will be posted. Also, who in your company will "own" the process and how will you measure the results? Remember, social media should enhance and help communicate your total integrated marketing plan.
I will keep you posted on my own experiences and welcome your ideas and comments.
